Despite the tremendous capabilities of Google, the company has never sinned with a particularly reverent attitude to the security of its services. Of course, there were no outright holes through which hackers would steal user data. But there weren't any advanced protection measures either. Google justified their absence by reluctance to compromise, and what exactly this would be a compromise was known only to her. If anything, users and cybersecurity experts viewed the search giant's approach as negligence. But Google didn't like it very much and decided to fix it.
Chrome will become as secure as Safari. Well, at least it all goes to that
With the release of one of the upcoming updates, Google Chrome will have advanced anti-tracking mechanisms on the Internet, Google announced. Initially, the innovations will be available in the desktop version of the browser, and then they will be transferred to the mobile version. The company has developed a special system of algorithms that complicate the cross-tracking of users during their presence in the online space. This makes it more difficult for sites to track and detect their visitors when using third-party web resources.
How Websites Follow Us
Websites track their users through Chrome, and Google condones it
This is how it is happening now. The vast majority of sites on the Internet have special trackers that record all visitors. They study their behavior, what they are interested in, and send this information to the conditional center. All this data forms a virtual portrait of each user.
The websites and ad networks that usually release these trackers do not know your first name, last name, or even where you live, but they do know about your preferences, interests, and behavioral patterns. Based on this information, one site can determine what might interest you and offer it to you, even if you have never visited it, or advertise this product on another.
Despite the fact that, in my opinion, this is quite convenient, many users are shocked by the very fact that someone can calculate them without even having personal data. In the end, the surname and name, place of residence and much more can be changed by law, but habits are unlikely.
Google has made it so that Chrome can prevent the collection of user data, but only to a certain extent. Special mechanisms will monitor the work of trackers, determine their ownership and block. Why do you need to determine belonging, ask? Indeed, some of the trackers are owned by Google itself through its proprietary advertising network. Therefore, it would be rash to hope that the company will cut the branch on which it not only sits, but also feeds, and quite abundantly and satisfying.
Google Chrome update
Chrome will protect user data even from ISPs
However, these are not all the security innovations that Google has planned to implement in Chrome. Here are the rest:
- A special section will appear in the Chrome interface, which will hide extensions that are not available on the site where the user is currently present;
- In incognito mode, all cookies that allow sites to track users will be blocked by default;
- A mechanism for encrypting DNS-over-HTTPS requests is introduced, which prevents ISPs from tracking user traffic.
Not so bad when you think about it. It is immediately clear that Google has taken over the security of the branded browser and its users. Another thing is that it happened somehow out of time, because almost all competitors implemented the same mechanisms a few years ago. The same one Apple was the first and showed by its example that it is primarily concerned with the security of users, and not the earnings of ad networks, providers and all other elements of the Internet infrastructure. Undoubtedly, this caused a whole scandal, but then, when the rest of the developers took up the initiative Apple and did the same thing, Google remained almost the only retrograde.