Everyone probably knows about the exorbitant resource consumption by the Chrome browser. Either the Chromium engine turned out to be that way, or the functionality that Google put on it gave such an unpleasant effect, but it's pointless to argue that Chrome is just wildly eating up memory and processor resources. However, practice has shown that most users treat this feature of the browser condescendingly and even philosophically, simply accepting it, instead of looking for something to replace it. But Google's ridicule about the gluttony of Chrome is clearly already gotten and she decided to finally take some measures.
Chrome will learn to block ads that load the processor
With the release of one of the upcoming updates, Chrome will receive a built-in mechanism that will in advanced mode block heavy advertisements that put a heavy load on the central processor. As Google experts have found out, some of the advertisements found on the Internet consume an inordinate amount of device resources. This, in turn, has a negative impact on its performance, battery life and traffic consumption, the consumption of which increases significantly.
Why Chrome is CPU-intensive
Google wants ads to be processor-free on computers and smartphones
As a rule, Google explained that the severity of ads is due to a lack of optimization, since malicious ads are effectively tracked by search algorithms and quickly removed. Therefore, increased load on the processor and premature discharge in most cases is not a sign of a computer infection. However, Google understands how much this can annoy users, and therefore decided to start simply blocking such ads, even if it does not pursue the goal of harming someone.
The blocking mechanism for heavy ads will appear in both desktop and mobile versions of Chrome. Despite the fact that the version of the browser for smartphones is much more rational about the available resources and does not overload either the processor or the RAM, Google believes that unoptimized ads harm any platform. Therefore, the built-in algorithms, detecting non-compliance with the rules, will immediately block the offending banner, hiding it from the user's eyes and lightening the load on the device.
Blocking ads in Chrome
But if, in general, I have no questions about the technical part, then the visual implementation of blocking clearly leaves much to be desired. The screenshot shows that although Chrome is blocking the ad content, it does not remove its border, which keeps the banner halo at its original size. To my taste, it looks rather mediocre, distracting the eye when surfing the web, and corny interferes with the consumption of information, since the frame itself cuts the text into two parts, forcing interrupting reading in order to turn your eyes on the second part. In general, you need to do something about it. After all, the developers of ad blockers have managed to hide it completely, and not just the content.
But this frame could be hidden.
Chrome update with advanced ad blocker will be released in August. According to the Google developers, this time will be just enough for them to optimize the mechanisms properly, to debug and complete technical tests to present the innovation to the public. In this case, the blocker will work by default. That is, users will not be able to turn it off, because, as the company says, this can create a negative experience on the Internet, which neither one nor the other side simply needs.
If you still don't understand why Google makes an ad blocker for Chrome, here's a quick explanation. In fact, the company is not so much struggling with intrusive advertising as it is simply trying to seize the initiative. After all, if users are very annoyed by advertising on the Internet, they will most likely turn to third-party ad blockers that will block all ads indiscriminately, and Google clearly does not need this. Therefore, the search giant decided that since it cannot overcome such a phenomenon, it means that it is necessary to lead it, but on its own terms.