Fastest smartphone on Android? Pixel. A smartphone with the best camera? Pixel. The most geeky smartphone? Also Pixel. Such an image, in any case, has developed around Google branded devices for the time that they have existed. Despite the status of ideal devices on Android, which users themselves attributed to them, these smartphones are frankly uninteresting, and if Google wants to stay in the smartphone market, it urgently needs to do something about it. However, she herself understands that at some point she just turned the wrong way and needed to return.
Pixel smartphones are successors to Nexus, but that doesn't make them better
First, let's take a look at why everyone decided that the Google Pixel is the perfect smartphone for Android. In fact, several factors contributed to this.
Why everyone loves the Google Pixel
Everyone loves the Pixel, even if they've never used it
- First, it is the image of the successors of the Nexus line, the logical continuation of which 'pixels' are. Still, since Google releases smartphones based on its own OS, it is logical that it should understand better than others what they should be.
- Secondly, the clean Android that Google Pixel is based on does not suffer from the problems typical for authoring skins. Not only does it receive updates faster, it also takes much longer to update.
- Thirdly, Google Pixel is simply not available. They are officially sold only in a limited number of countries, which do not include Russia. Therefore, it is logical that many users who want to get a 'pixel' for themselves, but do not have the opportunity to do so, have formed slightly overestimated expectations.
However, this does not make Pixel smartphones ideal, because in fact they have a lot of problems that prevent them from being in sufficient demand. But worst of all, Google understands this, but doesn't know what to do about it.
It turns out that Google has a secret ATAP laboratory that is researching ways to popularize hardware products. Simply put, they're trying to figure out what's wrong with the Pixel smartphones. After all, if, in general, there are no problems with smart speakers, and laptops are far from the main source of income for the vast majority of companies, then something is clearly wrong with the mobile devices of the search giant.
Google Pixel problems
The camera is what Google does very well. That's what camera phones would do
But it doesn't take a genius to figure out why 'pixels' are such a slag. Oddly enough, but dense associations with 'nexuses' are not good for them. After all, users remember that they were surprisingly balanced smartphones, both in terms of performance and in terms of price. However, now the price balance has faded into the background, and smartphones have become much more expensive than they were. It is logical that this was not liked by users who almost stopped buying 'pixels', as evidenced by the higher demand for the Pixel 3a / 3a XL than for the Pixel 3 and Pixel 4. Users make it clear to Google that they are ready to buy even non-flagship smartphone, subject to an adequate price. As such, they consider the $ 300-400 mark.
The second problem with the Google Pixel, which is not helping to popularize them, is the lack of sales worldwide. For some unknown reason, Google decided that by limiting supplies, it would make the 'pixels' something of a unique product. In the end, it happened, but this uniqueness did not benefit the devices, because only residents of 7-10 countries of the world could buy them, while the rest were forced to just drool over them.
Breaking the deadlock into which Google has voluntarily driven itself is not difficult. All you need to do is to abandon attempts to flirt with false innovations like contactless control and facial recognition in order to reduce costs, and focus on what the company is really good at – on the camera. In this case, it will be possible to equip the new “pixels” with a flagship processor and a camera that is not the best in terms of characteristics, the lack of capabilities of which is more than compensated for by software algorithms. And of course, set a normal price in the range of 400-500 dollars.