When the first modern tablet first appeared, I remember how I wanted to buy it and how I wanted to do it faster. It was very interesting for me to try them, and most importantly, smartphones and touch screens still retained the halo of new items. Then, of course, only iPad was present in the niche of such devices. Later, other manufacturers began to catch up. At first, something very simple, and now there are even top Samsung and Huawei, which cost more than 50,000 rubles. But can we say that this type of device is so popular that everyone wants to buy it? Analysts say that this is almost the case, but with one “but”.
Many people need a tablet, but some do not understand why it is at all.
The popularity of tablet computers
Tablet PC popularity has declined in recent years, but tablet shipments reached 37.5 million units in the second quarter, up 26% from the same quarter last year, according to analyst firm Canalys.
Analysts attribute this to the culture of remote work and learning imposed by the coronavirus. For example, 90% of the 694 million students in the world switched to virtual education and were forced to find a gadget that would be convenient for them to use at home. This is largely why tablet makers are experiencing a real market rebirth, as evidenced by the Canalys analyst report.
What is the advantage of tablets
Tablets are remarkable in that they can offer the user quite high performance and a large screen. Moreover, for relatively little money. Against the background of such success, sellers will naturally try to consolidate the result, but it will not be easy.
Huawei can also if he wants to.
Despite the fact that Lenovo ranks fifth in the five largest global tablet manufacturers, it was she who had the largest growth – 52.9% per year. The company has shipped about 2.8 million devices. Four of its competitors have shown slightly more modest growth, but their sales allow them to not worry too much about it.
The indicators of the first four are as follows:
- Apple sold 14 million units (up 19.8%)
- Samsung sold 7 million units (up 39.2%)
- Huawei sold 4.7 million devices (up 44.5%)
- Amazon sold 3 million devices (up 37.1%)
The statistics are impressive.
According to Canalys, the double-digit growth of the top five tablet makers reflects shipments typically associated with the holiday season in the fourth quarter. It was during this period that the sales of consumer electronics jump sharply, when they buy it as a gift for themselves and their loved ones.
Why Apple sells the most tablets
It is not surprising that it was Apple who retained the leadership and still showed, albeit slightly less, but growth. At the same time, in some markets, for example, in Western Europe, tablets Huawei are sold almost better than Apple. The leadership of the Cupertinians is natural. They were not only the first to make such a gadget, but also methodically develop it, while others remember it only occasionally, releasing model updates.
Since Steve Jobs showed the first iPad the world has changed.
Tablets experienced a renaissance in the second quarter of 2020 because devices allowed people to get what they need to work remotely and in education, said Canalys analyst Ishan Dutt. importance, especially in education.
The coronavirus pandemic has intensified competition for home devices used by family members who have to stay under the same roof, Dutt continued. Tablets are helping solve this problem by allowing each family member to have their own device. They are more affordable than desktops and laptops.
Each of the top five vendors also increased total PC shipments (including tablets) from Q2 2019. The five largest market players in both the second quarter of 2019 and the second quarter of 2020 were Apple, Samsung, Huawei, Amazon and Lenovo. Their sales in the last quarter grew by 14% compared to the second quarter of 2019, reaching 110.5 million units.
Computer manufacturers
Among the listed companies Lenovo it took first place as it shipped 20.2 million desktops, laptops and tablets. Apple ranked second in this category with an 18% increase over the same period last year and shipments of 19.6 million units.
With these accessories, tablets can replace computers.
Ben Stanton, senior analyst at Canalys, also noted in a press release that discounts and special promotions offered by retailers played an important role in the sales growth. Among other things, discounts were established within the framework of programs like “back to school” and the like.
To prevent sales from falling, sellers were actively exploring the possibility of remote sales of products and, together with operators, offered discounts on communication services. In some regions – especially Asia Pacific – these bonuses have often had a very positive impact on sales.
As a result, we see that, albeit temporarily, but tablets again began to occupy the market very actively. Perhaps people will taste this and buy them further. Or maybe not. What do you think about the convenience and necessity of tablets? Personally, I always have it, but often I need it for work. Speak in detail in our Telegram chat, but first, give a short answer in the survey below.